At Bricksquad Records, Luellen met Lex Luger, who was another producer for Waka Flocka, and the two started working together to lay the production groundwork for Waka Flocka's debut album. He was later discovered by then unknown rapper Waka Flocka Flame when he was 17 and through Waka's network, Gucci Mane eventually signed him to his label 1017 Brick Squad Records. It was around his mid-teenage years that Southside decided to start taking music production as a serious career path. He started making beats when he was 14 years old, when he got his first computer with his uncle. Growing up, he played Little League Baseball but gave up the sport after suffering a concussion when he was hit in the head with a ball. Southside grew up in the Southside region of Atlanta, Georgia.
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